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Media Effectiveness

•How effective is a car wrap?
Studies conducted have shown that a car wrap can get up to 8.3 million views per year in a city of 50,000 people. In a medium-sized city, like Pittsburgh, a car wrap can make 1,000 to 2,500 impressions per hour on a busy boulevard. In large metropolis area, like New York City, impressions per hour can be as high as 20,000.

•Why a car wrap, why not just advertise in newspapers or magazines?
Combine the total amount of money you or your company spends on advertising each fiscal year. Then compare that cost to that of a car wrap, also factoring in that a car wrap lasts between 3 and 5 years and will be seen by millions over that period of time. In addition, there are no monthly fees or maintenance/renewal charges. You buy it, you own it! The odds are that a car wrap will be significantly lower than traditional advertising methods.